Capify announce new growth phase as Ash Yazdani is appointed Marketing Director

Leading online SME lender, Capify, has appointed Ash Yazdani to oversee its marketing and customer experience functions in both the UK and Australia.

Yazdani joins from Stockholm-based Hoist Finance, where he spent four years as Global Head of Marketing, Product and Customer Experience.

Having worked previously for two of the largest global media networks WPP and Dentsu Aegis, Yazdani made the move into financial services with Think Money Group, before joining Hoist.

“To be joining Capify at this stage of its growth journey is a massively exciting opportunity,” said Yazdani.

“This is a hugely ambitious business, with an innovative vision to improve access to SME finance for under-supplied areas of the UK and Australian economy.  My experience in reaching new segments, developing propositions that meet their needs, and delivering seamless end-to-end customer experience will help us on our mission to do that.”

Capify was launched in the UK and Australia in 2008, against the backdrop of the global financial crisis, when many small and medium-sized businesses were struggling to access funding from banks. Last year it was named the UK Credit Awards SME Lender of the Year (up to £1m).  Founded initially in the United States in 2002,  it was one of the world’s first online alternative financing companies for SMEs.

Yazdani’s appointment is the latest in a series of high-profile hires made by the alternative lender. Earlier this year, Mike Morris moved from Funding Circle to lead Capify’s advisor and introducer network in the UK.

John Rozenbroek, COO/CFO at Capify, said, “We’re absolutely delighted to welcome Ash to our growing team. In these volatile trading times, the funding needs of business changes fast. Having someone with Ash’s experience will enable us to ensure that SMEs know about – and understand – our funding options.”

“As we scale, he will also help ensure our customer touch points are efficiently optimised to continue to deliver an excellent customer experience. His appointment underlines our commitment to our UK and Australian SME market and represents a further milestone in Capify’s continued growth.”